translation :
"I work for UMVD (Universal Music) but I'm going to pretend I'm just some random person in hopes that some visitors to this site will go visit AndreaBocelli.com. Because I don't think people are smart enough to question why 'new users' keep appearing, posting about Universal, and then vanishing, never to participate in the discussion board or show up at events."
it's sometimes called 'seeding message boards' and was the cool thing to do in the 90's...