doing research on "cognitve schemas" in the psychological field will help you.
look up the terms "groupthink", the "Stanford Prison Experiment"
The study of communication also has a rich resource of empirical information on how what the esoteric community defines as "thoughtforms" affects our reality, and how to bend
it. Research on "propaganda" from the Communication feild will be helpful as well.
These are from a more empirical perspective.
Wow, even science seems to say that our experience of reality is subjective and a subjective consensus defines what most see as reality- even we can mold it.