The website is your image to the world -- I believe what's most important is to represent yourself and your practice with passionate integrity. To do that, you have to think about where you want people to see your website and in what context.
I personally don't connect with any popup or other Internet-based programs. I want anyone seeing my website to feel safe that they will not be intruded on in any way. I try to create the same sanctuary on my pages as potential clients will find while lying on my table receiving Reiki -- that means calm and peaceful, with nothing electronic twinkling or beeping or flashing at them.
So, how do people find my website? I print it on my business cards and in the very few print ads I do. I've put it on a few directories that I feel are reputable in my area. Some people find me via searching for Reiki practitioners in Maine.
Your best advertising is you, in person. When you get someone interested and they ask you for a business card, make sure you have them with you, and that they have your website address on them.
Your second best advertising is word of mouth from the honest, mindful and good work you do for your clients. If they don't have your card on them, they will tell friends your name and number. If the friend forgets your phone number, they may search for you on the Internet, and ta-da! there's your website.
Blessings,
Aronaya